JUNE 10-11, 2011

Discover The Closely Guarded Secrets Of Some Of The Most Successful Internet Marketers In This LIVE Event.

This Syposium Will Focus Entirely On Internet Marketing & How The Internet Is Impacting Our Profession & The Hearing Aid Industry.

 

Here are some comments from the last symposium...

 

You may not realize it but your patients are online and they are not finding the right professionals to give them the service and products they need and more important, deserve. More and More online retailers are popping up every day and you continue to do the same marketing you did 15 years ago. Why?

 

This Internet Marketing Symposium will change the way you think about marketing your practice forever. Don't miss out.

Kevin D. St.Clergy, M.S.

 

Dear Owner/Manager,

This is Kevin St.Clergy, Author of The Death of Audiology.

You win! In response to all those who have been asking me (for quite some time now) to sponsor another seminar and in an attempt to continue what we started, I am very excited to personally invite you to the Second Annual Audiology and Hearing Aid Internet Marketing Symposium.

Schedule yourself to be out of the office and in Huntsville, AL, June 10-11, 2011, where you will be one of the limited few to benefit from an open discussion and presentation about the absolute power of the Internet. I promise you will leave with the information you need to dominate your local market online!

Why now? Because it is time to move forward and drill down a bit further into the concepts I initially rolled out in my book, The Death of Audiology.

In that writing I focused on two things:

1. Making more Audiology & Hearing Aid practice owners realize that the Internet is a legitimate place to advertise and that our patients ARE online looking for information on Audiology and Hearing Aids!

2. Introducing the strategies needed to make the Internet work on a local level to promote the products and services Audiology and Hearing Aid practice owners provide.

It was meant to help people realize that the Internet is a great local marketing medium and offered a way to get started on an Internet marketing plan.

But now it is time to roll up our sleeves and put those strategies to work to increase your sales and impact your bottom line in a way you never imagined!

 

If you enjoyed The Death of Audiology, wait until you attend this live event!

Discover NEW WAYS to generate MORE INCOME and NEW PATIENTS!

Listen To What Others Had To Say After Reading The Book:

"The internet is THE primary medium that today's patient utilizes to get information on health matters."

"The Death of Audiology outlines a powerful marketing system. A great story with a strong message for anyone who is serious about growing their practice."
Leigh Burnett, Au.D. - Hoover, AL 

"The hearing industry has been 'amping up' to effectively market to Baby Boomers for the past decade, but the Boomers and the Silver Surfers (Internet users ages 60+) are leaving the majority of hearing care professionals in the Information Super-Highway's silicon dust!"

"The dangers of NOT marketing to this important demographic, which sees the Internet as a vital source of information, are outlined in The Death of Audiology. It is a wonderfully written fable that will open your eyes to the importance of Internet marketing. I highly recommend this book to anyone who is serious about growing their practice."
Shery Rice - Marketing Expert - Practice Direct, Inc. www.practicedirect.com

"This book is amazing."

"Chapter 14 is my favorite part, I was shocked! This book will help any small practice reach its full potential."
Raquel Morphy - Tampa, FL

"I loved it!"

"At first, I thought, 'what he is doing here, the Reaper of all things, and the title of the book...' but I was so mesmerized with the story that I couldn't stop reading. Brilliant."
Susan Bryan - Houston, TX

"Every Audiologist needs to read this book. Kevin St.Clergy has a best seller not just because of the title (which is brilliant in itself), but because there is a very powerful message and warning for us all!"

"The Death of Audiology will teach you many things about how to get more patients through your doors, improve the level of service and education you provide your patients, but most of all the information will help you become a better professional if you let it."
Jeanne Neilon, M.A., CCC/A - Audiologist, Orange, TX

"The Death of Audiology is unlike any other book I've read on our industry."

"We are always looking for the "Silver Bullet" in marketing to professionally draw patients to us for help. This first of it's kind book slyly puts forth a scenario that virtually all hearing healthcare practice owners have found themselves in and spells out the steps needed to take advantage of a new part of our business world, the internet. This is a must read for those at the crossroads needing advice on how to effectively and ethically use the internet as a tool in marketing their practice."
Stuart Johnson - Portland, OR

"Masterfully written, Kevin St.Clergy has quite the future as a writer."

"In his book, The Death of Audiology, Kevin St.Clergy has made a significant contribution with a very BIG IDEA: Change the way you think and adjust your entire marketing plan to compete in the new millennium. Audiology has changed. The old ways of marketing are not working any more. Repeating the same failed methods hoping for different results is sheer insanity. As Audiologists, we need to recognize that there are new competitors starting their businesses online and many are backed by corporations with deep pockets to eat your lunch. Kevin has created a "how to" book describing the problem and how to overcome it. I highly recommend this book to anyone who is serious about growing their practice; it will change your professional life forever."
William T. Hall, M.Ed., MBA, CCC-A, FAA, President
and Clinical Audiologist
Charlotte Speech & Hearing Center Charlotte, NC www.HearingGood.com

A sneak peak of the working agenda reveals a world class program of educational, networking and revenue-creating opportunities...any ONE of which would be reason enough to attend!

 

However, I'm going to give you 5 Great Reasons that you should attend this exciting event!

 

Reason #1:
Benefit from an Advanced, Focused and Dynamic Agenda

1. Internet Marketing Plan Refinement: Discover how many of your patients (*and their children) are actually online researching hearing aids, develop a comprehensive strategy to get more appointments and sales, and how to put it all together in a process that will take the headache out of marketing online and to make the most effective use of your allocated advertising dollars.
   
   

2. Website and Product Development: You will learn how to create a high quality website that matches the quality of service you provide, how to develop and place conversion tools on your website that get patients to call your office, and how to use your website to establish yourself as THE local expert on Audiology and Hearing Aids. All of these strategies and more will be presented to make your website stand out from the rest! You will also receive professional advice on where to find top-notch printing and fulfillment resources. And best of all, discover how you can create new informational products that will generate new patients and create an additional revenue stream.
   
   

3. Search Engine Optimization (SEO) Training: You can have a great website, but you must learn how to get visitors or traffic to your website. Learn how to do Keyword Research, Onsite Optimization, link to an Internal Linking structure, how to conduct Offsite Linking, Social Networking Campaigns, Blog and more...
   
   

4. Pay Per Click Advertising (PPC): The NEW Direct Response Advertising in our Profession (Discover how we are able to get cost per calls down to $50-$75 per call!) Receive expert training on how to set up your paid Internet search campaigns. Learn how to write dynamite PPC ads and how to conduct keyword research and split testing to optimize the effectiveness of your ads.
   
   

5. Referral Source Management: Discover how you can use your new website and the tools on that website to generate more referrals from physicians, patients, and local networking groups.
   
   

6. Copywriting: The content on your website DOES matter! Don't think you can be a creative copywriter? Don't sell yourself short! We'll teach you how to develop "sales" copy for your website and teach you how to write Killer Headlines! You'll get "hands on" experience writing a story designed to get patients into your copy and keep them there once you have captured their attention. Discover also the importance of a strong "call to action" and how to effectively write copy to get patients to stay on your website and call your practice!

Reason #2:
Discover the Secrets From Some Of The Most Successful Internet Marketers Online Today and Apply It To Your Local Internet Marketing While Sharing Ideas With Attendees!

Never before have Internet Marketing Secrets such as these been presented in one place at the same time with the single purpose of sharing the knowledge and expertise with members of the hearing industry. The information shared at this event:

• -Has a proven track record for generating enormous streams of revenue
  
  

• -Has a unique system/strategy for generating appointments and sales that can be easily replicated in your practice.
  
  

• -Will be discussed in an open question and answer environment

Reason #3:
ASTONISHING VALUE! I Have Spent Over $15,000 This Year On Internet Marketing Mastermind Groups...You Can Access All That I Have Learned At A Fraction of the Price.

Never before have Internet Marketing Strategies for ANY industry or profession, such as ours, gotten access to information like this for less than $5000 per ticket. Not to mention the fact that the symposium setting will allow us all to share ideas and discuss the strategies together, gathered in one place at the same time...

 

Priced at only $479, this two-day seminar is worth thousands more! And to sweeten the deal even more, I am prepared to reduce the fee to an incredible early-bird special price of $379 for all those who register to attend no later than April 31, 2011!

 

Act now! The fee will go back to $479 for everyone who registers May 1, 2011 and after!

Think of it! It only takes one additional hearing aid sale to pay for your attendance in full...and much of your travel expenses as well!

But don't delay. There are limited seats available for this event...and much pent up desire for its existence! Pre-sales have already begun...well in advance of any type of promotion!

Reason #4:
An Unmatched Opportunity to Take Your Business to the Next Level and Achieve Your Goals.

If you are tired of wasting money on traditional marketing that disappoints and want to:

• Stop losing business and money to online competitors...
  How many times have you invested hours in counseling a patient and making a personalized recommendation, only to find yourself struggling to suppress your anger, disappointment and frustration when that patient says, "You're a lot more expensive than hearing aids I can buy online."
  
  

• Attract more Baby Boomers and Silver Surfers experiencing hearing loss...
  The oldest of the 77 million Baby Boomers have already turned 60 and half of them are already experiencing some level of hearing loss. More and more of them are online, but are they finding you when they search for information?
  
  

• See your in-office and hearing aid sales jump by 20-30%...
  If your revenue is stagnating or only growing slowly each month, you need to attend this seminar, remember, if you learn just one thing that helps you generate only $400 in income, it pays for itself.
  
  

Then you will not want to miss this important, first of its kind event!

Reason #5:
Rock Solid Guarantee!

I am so confident that you will dramatically boost your sales by attending and applying the principles and techniques that you learn at this special symposium, that if you do not increase your revenue by at least one hearing aid sale (the one sale that can cover the cost of your attendance), I will refund the cost of the seminar.

So, now that I've convinced you that you've just "gotta be here," register below to attend the First Annual Audiology and Hearing Aid Internet Marketing Symposium at the early-bird discounted price of $397!

 

Plan to arrive on THURSDAY, June 9, 2011 in the afternoon or early evening, and fly out late Saturday night or anytime on Sunday.

 

Through special negotiation, we have received a highly reduced rate of $85 per night for the hotel accommodations. The information will be on the thank you page once you register.

 

You will be responsible for airfare.

Can't wait to see you there!

Sincerely,

Kevin D. St.Clergy, M.S.
888.932.2945