Want to attract more patients like bees to honey? Should you use discounts? You know - send out a mailer a few times a year offering new patients or previous patients 15% or $500 off? Is this a good idea for your practice? ...Only if you’re closing forever and just trying to eliminate inventory so you don’t have to pay to throw it away. I know some practices pride … [Read more...]
In March, we posted about how to avoid having discounters kill your practice, and it struck a nerve. BIG TIME. In fact, it’s one of the most well-read posts we’ve ever written. Obviously, Audiology and Hearing Aid practice owners like you are worried about having the big box store discounters steal your patients. But what we didn’t realize was that these same … [Read more...]
Quick question. Want to know why so many Audiology and Hearing Aid practices struggle to grow or even fail and go out of business? It's not because the practice owners aren't trying their hardest. Most practice owners struggle, and even fail, simply because while they understand the science of hearing, no one ever showed them the science to growing their practice. Want to find … [Read more...]
Want to see your practice grow this year, to double your profits without doubling your hours at the office? The simple answer is to manage your practice's growth. The potential of your practice is only limited by your vision, goals, location, and ability to delegate tasks to your staff. Watch this video >>> But here is the HUGE mistake we see over 50% of practice owners … [Read more...]
Want to increase your revenue by 61% or more? If you could, how much more would that be in annual income, $150,000 or $300,000? Almost everyone we talk to says of course they want to grow their practice, but I wonder do they really mean it? Yes, I'm challenging you to be even more successful. What's the first step to growing your practice? It's to understand and … [Read more...]
Do you have a website? Want it to help you attract more patients, increase appointments, and sell more hearing aids? Make sure you don’t make the following mistake. It could quickly destroy your online marketing, and turn off your website as a lead generator, essentially forever. This would be funny if it weren’t so sad. Last night I got an alert email from our SEO team … [Read more...]
Where are the real profits in your practice, that gold mine you’ve been looking for? I never mined gold in California. Never walked the hills hoping to uncover that vein of gold that would make me unbelievably RICH. But even if I had a mule, pick axe and big floppy hat, I wouldn’t know where to look to strike gold and it’d be a big waste of time. I don’t know anything … [Read more...]
My father in-law Frank used to do this all the time and it drove me bonkers. The whole family, my wife, our two kids, mother in-law, brother in-law, his kids, wife and more - all twenty of us would be sitting at the table over the holidays and the phone would ring. Right there, in the middle of a sentence, Frank would get up and go answer the phone, even though it was attached to a perfectly … [Read more...]
Before I tell you this story, I want you to know that the Audiology practice owner I'm about to reveal to you is a nice person and she didn't mean to make the SuperMedia sales representative cry. But here's what this Audiology practice owner with three locations in Massachusetts and Connecticut did. This past January, SuperMedia sent their unsuspecting sales representative out to … [Read more...]
Quick question. How can you tell if your online Audiology marketing is working? Uncover the real truth. Which of the following is the most important to your success: - Top location on Google searches? - Number of phone calls you're getting? - Number of positive reviews on third party sites like Yelp or Google reviews? - Number of appointments you're scheduling? - Amount of … [Read more...]
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