Hearing News Network

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What Is Hearing News Network?

HNN is a digital venue geared specifically towards Hearing Health Care Professionals It is a tool used to entertain, educate and market your practice to your patients in your waiting room. The HNN platform delivers dynamic, current and contextually relevant content, customized for you and your patients on a monthly subscription basis.

• How does it work?

  We continually encourage you and provide direct support that enables you to:

  • Update content in a hassle free manner.
  • Have customized messaging for your clinic.
  • Leverage the experience of other like minded hearing health care professionals in terms of creative ideas/content for your clinic.
  
  

  The content runs on a twenty minute cycle which is meant to coincide with the average time your patient spends in your waiting room and enables the patient to see the content material in its entirety during their visit to your clinic.

  Content is allocated between:

  • Clinic specific content.
  • Locally controlled and co-managed advertising content.
  • National based advertising.
  • Affiliate / partner advertising.
  
  

  We work with the advertising partners to develop and cater messaging that is clinic specific. i.e. product specific ad might close with "Ask Our Specialist if CIC's are right for you?"
  
  

  The objective of the advertising content is to support YOUR business and in making patients aware of products that you offer, encourage them to make their Hearing Health Care purchases at your clinic as opposed to the alternatives that are available in the market place.
  
  

  We have hearing specific content that includes:

  • Generic product information with respect to products such as types of Hearing Aids, Assistive Listening Devices and/or different options available for communication.
  • Information with respect to diagnostic services such as Video Otoscopy, REM, or Tympanometry and their benefits.
  • Dispensary 'specials' and the benefits of making your hearing device purchase with your doctor (price matching offers, warranties etc.)
  • Advantages of purchasing Batteries, Alds or Dri Aid Kits from your Hearing Health Care Professional as opposed to on the web
  • Introducing clinic staff, welcome messages, staff bios.
  
  

  All of our members are encouraged to browse our content library in order to benefit from the cumulative experience of HNN and its members. Once you see something you like or want to try, you simplify notify HNN staff by email or phone, make your request and we edit/create content and update your play list.

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